The future of the Car Pit

No, I haven't been acquired (yet)

So I think we can all agree that this newsletter has taken a strange turn. 

What was supposed to be a place for car news and reviews has morphed into a surrealist journey into whatever topic grabs my attention. Yes, occasionally still cars. But also fiberglass hot dog statues and shrunken heads in museums. 

On one hand, I’m having a great time. This is a place to lance the boil of crazy I develop everytime I find an interesting topic. My family is also happier. They’ve seen a marked decrease in breathless exegesis on topics like ‘how to shrink a human scalp’ while eating dinner.

On the other hand, when people now ask me “what’s your newsletter about”, I just look at them with big frightened eyes.

“Uuuuuuh…. this and that,” is all I’ve got at the moment. Clearly marketing is not my area of expertise. 

If there’s something that’s oft repeated in the media, it’s that you need to find your speciality. Get to know a topic, find its enthusiasts, and create something that resonates with them. But unfortunately that’s not really how I work. I like bumping into stories, finding something weird, picking it up, and putting it down.  

In the age of the niche, this is probably why I’ve never really managed find an audience. But my dilettante attitude has gifted me with some pretty cool experiences. Some I’ve written about before, some I’ve been waiting for the right time.

But maybe this is the right time? 

So if you want to read about the weird men’s dating groups I’ve infiltrated, the process I’m currently going through to get a magnet removed from my fingertip, and remote timewarp towns I’ll be visiting in Japan, this is probably going to be the right place for you in the coming weeks. 

If not… that’s okay too. 

These changes will probably necessitate a rebrand at some point in time. I hope you’re okay with that and stick with me. 

If you have strong feelings one way or another, I’d really like to hear them.

Please have a wonderful week. As always, I’ll be back in your inbox next Monday.

Steph